The media kit from a company perspective: f a company is interested in working with bloggers, they need to allocate their budget depending on achievable goals. This means that the company has to calculate how many consumers it can potentially reach with a blog post and whether the investment is worthwhile. We bloggers usually see this less mathematically and keep the added value for the reader in the foreground. That’s perfectly fine too, but as a company, it’s important to know what’s possible in advance of many emails.  The great thing about the Media Kit is that you can not only store numbers, but also important information about you and your blog. Because it is often important for a company that the blog fits its own brand. The company gets a first impression of you and your blog through your blog. In the Media Kit you can also convince yourself and see a company as a…    read more